Best SaaS Explainer Videos & SaaS Product Videos 2023

SaaS explainer videos are becoming an increasingly popular way for companies to market their products and services. In fact, some of the most widely used types of videos currently on the internet are explainer videos. These short and simple animated videos do great at explaining what a company or product does and give viewers a glimpse into the product. It also helps by bringing an air of familiarity – they give people the impression that your company is friendly and trustworthy.

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Table of Contents

What is SaaS Explainer Video?

A SaaS explainer video is a short and informative animation that helps potential customers understand your product or service’s features and benefits without requiring them to download or sign up for an account. Animated explainer videos are perfect for SaaS companies launching their products to the public, as they help generate more leads and sales.

The scope of an explainer video is to provide the user with information in as little time as possible.

Typically these types of marketing videos, usually in whiteboard animation, 2D or 3D style, helps to convey messages, communicate ideas. They are placed on a website’s homepage, other pages within the website, and social media campaigns such as Facebook, Instagram, Twitter, Youtube or in e-mail campaigns, often referred to as “video e-mail marketing.” In all cases, they’re designed to increase conversion rates and boost engagement with potential customers.

Benefits Of Using SaaS Explainer Videos

One picture tells a thousand words, but also, it has been said that one minute of video is worth 1.8 million words. That’s because the video is the most powerful way to communicate ideas. And SaaS explainer videos are no exception.

The benefits of using explainer videos include increased brand awareness, higher conversion rates and customer retention, which yield more customers by giving them a glimpse into your software before they sign up.

Benefits of SaaS Explainer Videos:

Increased Brand Awareness

Video content is the most efficient way to tell your product or service’s story by capturing viewers’ attention, quickly educating them in just 1 or 2 minutes, and leaving them with a great impression of your SaaS company.

Better Customer Retention

Explainer video aims to enhance the user experience by previewing what to expect or how it works. The video gets the prospects’ attention and shows what your software does in an engaging way.

Improved SEO

Adding product videos to your website or app’s homepage will improve the site’s SEO ranking by increasing content quality, providing visitors with information and encouraging them to share your video.

Boost Conversions

Using an animated video tutorial on your website will increase conversions by up to 80%. This is because video makes the user more comfortable with your brand and company. A video is an easy way to connect emotionally and is more memorable than still images.

Brand Equity

Product videos contribute to 37% of the reasons why someone purchases a product. So, video marketing is highly effective in building trust and credibility with your target audience.

More Trust

92% of consumers believe video reviews and testimonials from other users. So, video is a great way to present what you do and how well it works. Having video on your website tells visitors that you are a current and modern SaaS company, willing to explore new technologies and trends, increasing their trust in your brand.

Make Your Website More User Friendly

An animated explainer video can be a great way to engage with customers in a more personal way. The video format can put a face to your SaaS business name, showing users who’s behind the development of the product. Your explainer videos can also provide FAQs and tutorials on using your software which is excellent for customer support.

Create More Engagement

Video is excellent for maximizing campaign performance by increasing customer engagement on social media channels like Facebook, Twitter, Pinterest and Instagram, where video plays automatically in feeds. SaaS videos allow users to search video content based on keywords, increasing video visibility and opening doors for additional video content distribution.

Better Buyer Personas

Video helps marketers develop better buyer personas by interacting with your target audience through video responses. Marketers can use the video responses to understand better what your potential customers are looking for, what’s important for them and how they would use your product or service.

Best B2B SaaS Explainer Video Example

Best animated explainer videos examples include Salesforce’s video, which communicated the value of their CRM software within one minute. Their video was able to quickly communicate what they do while showing off their brand and company culture. A video is also crucial on your website to visually explain how your SaaS platform works, so videos are perfect for this.

Another example is Dropbox’s video, back in 2009 when nobody was used to cloud storage. This video took the audience through a story while telling them how Dropbox works clearly and easily to understand.

Who Can Benefit From Using SaaS Explainer Videos?

All companies and businesses can benefit from using SaaS explainer videos. This type of video can help explain anything from software to hardware or services. Hence, videos are beneficial to anyone who needs to communicate with their audience in a visual way.

How Much Does a 1-minute Explainer Video Cost?

So what is the price range for a SaaS animated video?

Prices vary depending on several factors like length, animation style or whom you choose to work with. For a lower quality presentation, the price range is around $500 – $2k.

If you require an accurate representation of your company, consider spending between $2k-8k.

SaaS videos are a costly investment. With prices starting at just $8k+ for the best quality video production services that will leave your clients satisfied and coming back time after time!

How To Find A Great Video Creator

Creating animation videos is highly skilled, so finding the right animation video creator is very important. You can’t just outsource this to anyone because the results won’t be what you want. When it comes to finding a video creator who can create your SaaS videos at an affordable price, there are specific qualifications that they should meet before you hire anyone.

Let’s go through some of those qualifications now.


Look for a video creator with at least five years or more experience creating explainer videos or animation videos. This means that they’ll already have a strong portfolio of work that you can look through. If it’s a new company, consider waiting until they get more experience under their belt before hiring them to create your SaaS videos.


Do your research on the company and see if they have a good reputation. If you’re able to, try to find samples of their work that you can look at. If those samples are high quality, then there’s a chance that the company can do an excellent job for you.


It’s also important to remind yourself that price doesn’t always equal quality. There are plenty of high-quality videos out there at all different price points, so it comes down to your budget and what you want the final product to look like.


Of course, price isn’t everything. Your final product videos should be of the highest quality possible. So when you’re looking for someone to make your SaaS video, make sure that they can deliver a high-quality video before moving forward with them.


Find out how you can contact them and ask any questions that you may have. Knowing what to expect from the process is very important, so it’s always better to be safe than sorry.

Why Are Explainer Videos So Popular?

Marketers are always looking for new ways to increase engagement with their audience, and animated explainer videos are one of the best ways to do it. This is because Google discovered that video content is more engaging, which means users are more likely to click on a link if it contains a video. In other words, videos are much more likely to appear on the first page of Google results than text pages or images.

When software companies add videos to their website, they’re more likely to get noticed by search engines and drive traffic from people searching for similar products or services. This not only increases the amount of traffic going to their site, but it increases the chances of converting readers into customers.

What Makes a Good Explainer Video?

It can be difficult for marketers to create high converting videos because they need them to go viral, and there are so many different things that can go wrong during production. However, a few key things must be present for your explainer video to have maximum impact.

These videos are short, so they only have about two minutes to tell the entire story. This is why explainer videos need to be high quality and concise. They need to clearly explain what your product does in just a couple of minutes, so potential customers can immediately understand it.

In terms of style, marketers use simple text and voiceovers, keeping things fun and memorable with upbeat music, custom graphics and other visual elements. If possible, you want to focus on including emotional triggers that encourage people to like the product.

5 Tips to Creating Your Own SaaS Explainer Video

Creating an explainer video that will resonate with your target audience needs to be both informative and engaging. Although this won’t be an easy task, it’s not something you can’t handle on your own.

Establish a Strong Launch

It would help make a good first impression, so be sure to launch your explainer video correctly. This means you should take time out of your schedule to brainstorm an idea and write a script for it before production begins.

Be Unique and Memorable

The consumer’s expectation for this type of video is that it will be short and to the point, so you only have a few seconds to grab their attention. The best way to grab someone’s attention is by being unique and memorable. Make sure your video stands out from the crowd with an exciting concept.

Focus on the Benefits

You want people to keep watching because they think they’ll learn something new or find it entertaining. The best way to accomplish this is by focusing on the benefits of your product or service rather than trying to explain every detail.

Keep it Short and Sweet

If your message is too long, people will get bored. This can make them to leaving your website and potentially even delete the e-mail containing your video pitch. If you keep it short and sweet, you’ll be able to increase the length of time that it’s relevant.

Add Professional Graphics

When you’re creating an explainer video, you need to remember that it’s about the visuals as well as the sound. You can create a wonderful piece of content and still lose viewers if your graphics aren’t appealing enough. If possible, hire a professional graphic designer to assist you in creating customized graphics for your explainer videos.

Final Words

If you look for a way to increase your conversion rate, an explainer video is a perfect solution. Explainer videos help potential customers understand what your product or service does in just a few minutes, and it’s easy to find examples of success stories on YouTube. If you’re ready to take this next step with your business and want some assistance creating one that resonates with viewers, we’ve got you covered! Contact us today to get your explainer video started.